Ivanka Trump, Big Tech Companies Plan Marketing Campaign Targeting Teens’ Perceptions of Tech Jobs – Slashdot | xxxIvanka Trump, Big Tech Companies Plan Marketing Campaign Targeting Teens’ Perceptions of Tech Jobs – Slashdot – xxx
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Ivanka Trump, Big Tech Companies Plan Marketing Campaign Targeting Teens’ Perceptions of Tech Jobs – Slashdot

十一月 30, 2019 - MorningStar

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Ivanka Trump, Big Tech Companies Plan Marketing Campaign Targeting Teens' Perceptions of Tech Jobs - Slashdot Ivanka Trump, Big Tech Companies Plan Marketing Campaign Targeting Teens' Perceptions of Tech Jobs - Slashdot

Ivanka Trump, Big Tech Companies Plan Marketing Campaign Targeting Teens’ Perceptions of Tech Jobs 18

Posted by BeauHD from the controversial-speakers dept.
theodp writes: Dismissing questions of whether Ivanka Trump’s Tuesday CES keynote appearance on The Path to the Future of Work should have gone to somebody else who’s had more to do with tech in the administration, CES Chief Gary Shapiro informed the BBC: “Ivanka Trump actually co-chairs the American Workforce Policy Advisory Board, whose members include companies like Apple, Walmart and IBM.” On that point, it’s worth noting that signed minutes and slides from a Sept. 2019 meeting of the Ivanka-led American Workforce Policy Advisory Board discussed plans for a possible January launch of a private sector-led “big” national ad campaign, including an “influencer marketing plan,” that will target “Youth aged 16 to 20, and importantly, their parents” with the goal of realizing the untapped potential of what IBM calls “new collar” workers — “people who don’t have a 4-year degree [young people and mid-career], but who have built the skills and credentials to contribute to areas like the cloud and the cyber sector.” The marketing campaign is the product of a working group co-chaired by IBM CEO Ginni Rometty and Apple CEO Tim Cook.

In the slides, a screenshot from a “Landing Experience Prototype” for an accompanying website displays logos of some of America’s biggest tech companies — e.g. Microsoft, Google, Amazon, IBM — and encourages visitors to: “Find an employer who understands. America’s biggest employers know there’s a huge skill shortage. They also know that today’s top talent doesn’t always come from traditional four-year universities. That’s why we’ve asked them to sign a pledge to de-prioritize college degrees in their hiring processes.”

Meeting minutes show that the Board — pressed by IBM’s Rometty — approved her working group’s proposal to “develop a private sector-led national campaign to raise awareness of and promote multiple pathways to well-paying jobs for all Americans” through a voice vote. Prior to the vote, IBM VP of Corporate Marketing Ann Gould Rubin explained that “advertising can be a compelling way to change even deep-seated perceptions,” adding that “it could both change perceptions and cause people to act.” Rubin noted that — on its own — IBM has initiated some research to gain insights into how to reach the target audiences, looking at motivations, drivers, interests, barriers, and reactions to descriptions of pathways.

Hey, like voters, those poor 16-year-old kids won’t even know what hit ’em!

Ivanka Trump, Big Tech Companies Plan Marketing Campaign Targeting Teens’ Perceptions of Tech Jobs

Comments Filter:

    • Re: (Score:1, Insightful)

      by Anonymous Coward writes:

      yea typical response from the left. All things “Trump” are bad. No matter the intentions. THIS is why we are all doomed…

      • typical response from the left. All things “Trump” are bad.

        I’m not personally impressed with Ivanka from a business spokesperson perspective. She mostly gives vague marketing fluff, a female PHB. That judgement is independent of her father. If a good Trump family member comes along, I’ll give them kudos.

      • wtf is “the left”?

  • I mean, sure, I bet he does cook but why call him that?

  • I’m sure any of us who work in tech have known our share of people who haven’t completed a 4 year university degree and are none the less entirely competent. You don’t have to be a freak genius. Still the concerning part here is that big tech might think they can get these people to work on the cheap, because they are younger and don’t have the formal credentials. That absolutely should not be the case. The whole point should be that you are paid based on what you are capable of doing and if a 16 year old k

  • Land a good job (I’m assuming this means a livable wage, not Best Buy Geek Squad pay) in tech with minimal work experience and no 4 year degree? Pardon me while I die laughing.

    Shit, I wish that really existed. I set up and ran my own dial-up BBS at 13 years old. Taught myself how to program (no one really called it “coding” back then) around that time, too. I grew so tired of hearing easily-impressed adults blather on about what a great career I’d surely have as an adult. Turns out, college and me didn

    • Did you go into a trade because you tried to get work in the tech industry and got knocked back? there are plenty of companies out there who will hire people based on their skills, not what it says on their college transcript. I don’t doubt that you would have found it harder that most but it’s not impossible.

  • Trump plans to loot teens in evil plan not yet fleshed out, by same gang who just told Iraq our troops are bugging out before we got them to safety.

    Chaos at 11.

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