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YouTube Creators Are Turning the Site Into a Podcast Network (theverge.com) 11
To reach even bigger audiences, YouTubers have figured out that they can break their show into pieces and spread it across multiple channels. H3 Podcast, Cody Ko and Noel Miller’s Tiny Meat Gang, and The Joe Rogan Experience run as full-length episodes on their main podcast channel, but those episodes are then broken down into tiny individual cuts. These cuts, often referred to as clips or highlights, exist on a completely separate channel. They’re also arguably more important when it comes to using YouTube as a way to grow the podcast. The H3 Podcast uses one of the most popular takes on the “YouTube podcast” format. Ethan and Hila Klein have three channels: H3H3 Productions (6 million subscribers), H3 Podcast (2 million subscribers), and H3 Podcast Highlights (1.3 million subscribers). The main channel is used for longer commentary pieces, special collaborations, and comedic sketches, but the latter two are solely dedicated to the podcast. Creating a separate channel for clips lets podcasters take advantage of YouTube’s recommendation algorithm, which surfaces content on specific subjects a viewer is already interested in.
- Here’s a short of John Carmack talking about super cars, jet fuel and rocket packs [youtube.com] from the Joe Rogen’s show. The full interview is 2.5 hours long.
ESPN now also has their gaggle of channels too.
- I think podcasts on YouTube are annoying
To the extent YouTube has a constructive purpose, this is exactly what YouTube was always supposed to be. And there’s not a lot of difference between a audio monologue/dialogue versus an audio-visual monologue/dialogue. What makes good content is ideas and information; sometimes visuals are essential but often they’re merely embellishments.
Except cat videos; those are about the visuals.
- Its not the creators that have turned youtube into their podcast dump, its youtubes demonetization policies, redirected-monetization policies, and completely broken and hostile “copyright strike” system that have done that.
Its become easier to sell a coffee mug that nobody actually needs than to get a penny out of google.
Well this sounds like total crap for the consumers. Having content broken into pieces and spread across different channels? Oh yeah, very convenient! How about playing just the audio from Youtube with your device in your pocket? Oh that requires Youtube Premium which is $12 a month. How about using extra bandwidth for an entire video stream when all you really want is the audio? Oh that’s great for mobile data caps.
Everything about this sucks for consumers.
- Everyone is verbing these days, well done editor!
- Oh please. Using youtube for podcasts is merely the fad du jour. Next year youtube will be turning into some other type of network. And the year after, yet a different type of network.
.
youtube is a general purpose network. It can, and will, be used in many different ways.
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